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Pahalgam Terror Attack Shatters Kashmir’s Tourism Revival and Economic Hopes

Pahalgam Terror Attack Shatters Kashmir’s Tourism Revival and Economic Hopes

26th April, 2025

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Until just a few days ago, Kashmir’s breathtaking valleys were buzzing with visitors. Tourists from across India and abroad were soaking in the region’s unmatched beauty, filling hotels, exploring scenic trails, and breathing life into the local economy. After years of instability, the tourism sector was finally bouncing back. With international travel slowed by visa issues and fatigue, Kashmir had become the go-to destination, witnessing an off-season rush that resembled peak summer months. Top-tier hotels were booked solid since March, and hospitality rates had soared — signs of a thriving, hopeful region.


But all of that changed in an instant. On Tuesday, 22 April 2025, a brutal terrorist attack in Pahalgam jolted the Valley. What was shaping up to be a record-breaking season has suddenly come crashing down.


The fallout was swift. Guests began checking out early, travel plans were cancelled en masse, and operators scrambled to issue refunds. Fear has replaced excitement, and the lively streets are quiet once again. This was not just an attack on innocent lives — it was an attack on the very livelihood of thousands.


Local businesses, many of which had poured their savings into preparing for the season, are now staring at uncertainty. The hospitality industry, which fuels a large chunk of Kashmir’s economy, has been dealt a devastating blow. Years of effort to build confidence among travellers have been undone overnight.


Residents are heartbroken. “We were just starting to feel normal again,” said one hotelier. Now, that optimism feels lost.
Kashmir’s path forward will take time, resilience, and support. For a place whose soul lies in welcoming guests with open arms, this tragedy strikes deep — far beyond numbers, affecting the very heartbeat of the Valley.


Let's all join hands to make Kashmir the crown of hospitality in India again, connect with us to work together.

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