Ziaho Chocolates Wins Design Accolade at India’s Best Design Awards 2024

Ziaho, a premium Indian chocolate brand, has been recognized at India’s Best Design Awards 2024 for its innovative design. The award was earned by Stratedgy, a renowned brand strategy and design studio, for their creative work on Ziaho’s packaging, which highlights Indian cacao pairings through the use of regional Indian typography.

The design reflects the brand’s focus on using ingredients from specific Indian regions, with Stratedgy incorporating the scripts of the states where these ingredients are sourced. This distinctive visual language forms a key part of Ziaho’s brand strategy, making it instantly recognizable on store shelves.

Karan Tejani, co-founder of Ziaho, expressed his satisfaction with the recognition, saying, “Stratedgy’s design beautifully captures our brand’s essence and has been instrumental in our mission to celebrate Indian cacao. By embracing our roots through culturally resonant design, we’ve stood out in the market and made our packaging more consumer-friendly.”

Krupa Sheth Kapadia, creative director at Stratedgy, was equally thrilled with the accolade. “Seeing Indian regional typography celebrated in such a way, especially for a chocolate brand, is exciting. Our languages and culture carry great significance, and it’s gratifying to see both consumers and the jury appreciate our efforts.”

This award is a significant milestone for Ziaho as it continues to grow its presence in the Indian chocolate market.